Why Speaking Up Still Feels Risky Even When You’re Experienced Enough To Know Better.
- Jen Coken

- Feb 1
- 3 min read
Updated: Feb 9
Can I say something gently, the way I would if we were sitting across from each other with an almond milk latte?
If you’ve ever walked out of a meeting thinking, “Dang it. I should have said that,” you’re not alone.
I’ve lost count of how many women I’ve coached who tell me some version of:
“I know my stuff, or I’ve earned my seat….and yet I still hesitate, I still apologize for taking up space, I still defer!”
Look, this isn’t happening because you don’t have the answer, or because you’re unsure.
It happens because a little voice runs a calculation in the background:
How will this land?
Will this make things harder later?
Is this the moment to speak or the moment to stay quiet?
That pause doesn’t come from lack of confidence.
It comes from experiences that have created brain patterns.
Visibility has consequences.
Most high-achieving women, especially those working in male-dominated environments, learned early on that visibility has consequences. That the room doesn’t always respond to their clarity the same way it responds to others’.
You learn which comments get praised.
Which ones get ignored.
Which ones get remembered….not always kindly.
So you adapt.
You refine. You soften. You wait until you’re absolutely certain before you speak, even when you’re already right.
And then you go home and replay the meeting in your head.
Why didn’t I say that?
Did I miss my chance?
Am I making myself smaller than I need to?
These are the thoughts that keep women up at night. Not ambition….but self-editing.
This isn’t about bravery. It’s about strategy.
Here’s the thing most leadership advice misses:
This isn’t about being braver. It’s about being strategic with your voice WITHOUT betraying yourself.
For years, women have been told to “just speak up” as if voice were a personality trait. As if the risk were imagined. As if the playing field were neutral.
It isn’t.
So instead of asking women to override their instincts, I think a better question is:
What if your hesitation isn’t weakness, but data? Data that is telling you something about timing, context, power dynamics, and self-trust?
Where the shift happens.
Because here’s where the shift happens, especially at mid- to senior-career stages:
Leadership stops being about saying more.
It becomes about saying what matters from a grounded place and trusting yourself to handle what comes next.
That’s a very different relationship with voice.
It’s the difference between:
blurting something out and bracing for impact
versus choosing when and how to speak because you know your presence carries weight
What “unignorable” actually looks like.
Being unignorable doesn’t mean you’re louder in every meeting.
Sometimes it looks like:
asking the question no one wants to ask
naming the tension everyone feels but avoids
or calmly stating a position without over-explaining it to make others comfortable
And yes, sometimes it means being seen in ways that feel vulnerable.
That’s the part we romanticize, and it deserves a more honest conversation.
You’re not broken. You’re discerning.
Visibility isn’t scary because women doubt themselves. It’s scary because women know exactly what visibility can cost.
So if you find yourself holding back, not because you’re unsure, but because you’re thoughtful, I want you to hear this:
You’re not broken.
You’re discerning.
The work now isn’t to silence that discernment. It’s to pair it with self-trust.
To stop asking only, “Will this be received well?” And start asking, “Is this what needs to be said by me right now?”
That’s where voice becomes leadership. Not performance. Not bravado.
That’s Executive Presence. Presence, practiced over time.
And if that question has been quietly following you into this year, trust me. You’re exactly where February wants you to be.




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